A Blog about Consumer Focused Real Estate
29 Feb
Brian Brady ended his very light hearted comment on my post about Zillow losing its virginity to the real estate industry with this question:
Are you coming to Unchained?
The question was innocent enough. So I faked an innocent enough answer:
So, I wasn’t planning on coming to Unchained unless Glenn will let me off work. Glenn?
but I have a confession to make… I really don’t want to go to Bloodhound Unchained. Its nothing about Unchained. Its just that I don’t like conferences. Any of them. At all. I don’t want to go to Inman Connect or the 4Realz Education Seminar either.
Now I have to admit, I think this is a problem on my end. So, I have done some soul searching and asked myself, “What do you have against conferences, seminars, and the like?” Here is what my auto-psychoanalysis revealed:
So Brian, there is my confession. Perhaps a delusion, but my beloved delusion nonetheless.
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6 Responses for "What I have against conferences…. I’ll give you a hint… Ronco"
Trevor,
I completely understand your disdain for conferences. Having stated what you did, a marketing conference would not be appropriate for you.
If I held disdain for marketing, I would absolutely gravitate towards Redfin. I think one of the best value propositions Redfin has for real estate agents is that it offers a chance for you to practice the single most important skill needed by a quality real estate agent; negotiation.
Having said that, Redfin is not the be all and end all for consumers. Many consumers like the value of a real estate agent who is an expert marketer; we’re showing folks who need to home those skills how to do it.
I respect your dissent for the content we bring to agents as much as I’m sure you respect my dissent with your conclusions about the art of marketing.
On a side note, that was a funny post. Comparing BHBU to High School Musical was hilarious!
You–my friend–have just made my permanent blogroll. 4 quality posts since your last utted dud. Congrats. I’ve never gone more than 2 in a row.
I really have nothing against marketing… honest. In fact, Ellie, Cynthia, and Bahn - Redfin’s marketing geniuses, are an absolute indispensable part of our business. (and just plain good people)
That being said, there are certain types of marketing that absolutely make my stomach turn like beer after liquor. They are:
Cold Calling (die baby die)
Lead Capture (I want to throw you off a cliff)
Infomercials (#1 of 101 ways to not be taken serious)
Anything that smells like “Get Rich Quick”
Broad promises gutted by fine print
Anything where it is ambiguous who you really are (sitting new construction sites as a “buyer’s agent…. sitting open houses to “pick up leads”)
Here is what I do like:
Blogs (Yeah baby)
Information, information, information
Viral (Tell your friends if you like me)
Thanks Chris
I put you on my blogroll last night as well -
“Although I do kind of want to meet Athol face to face. He seems like he would be exactly how he is on his blog.”
I think that’s a compliment.
I’d have a longer comment but I’m about to play World of Warcraft.
Definitely a compliment
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