Now days people spend way more time on their computers and mobile phones than they do watching regular TV. Unless you have been living under a rock, you know that if you have a real estate business that you should have a website to bring in new customers and clients. If you are buying or selling your primary residence, then your Realtor (if you are using one) is probably marketing on the web. But are you using what is probably becoming the most powerful form of advertising on the web now – SOCIAL MEDIA?!
There are so many platforms out there it can make your head spin. And it seems like there are new platforms coming out almost everyday! The thing about social media is that – it’s SOCIAL. People tend to share things with their friends and family, therefore giving you an advantage over your competition.
Let’s look at this from a couple of different perspectives. First, let’s look at it form the perspective of a person that is trying to sell their home on their own – or what is known as FSBO – For Sale By Owner.
Social Media can bring in way more potential buyers for you, especially facebook. Facebook is probably the best place for a homeowner to “list” their house that they are wanting to sell. One thing you can do is to go ahead and make a post that you are trying to sell your house. Then you can ask your friends to share that post with their friends. Before you know it, thousands of people will have seen your property that you are trying to sell. With facebook you can also create ads fairly inexpensively to get even more eyes on your house you are wanting to sell.
Now lets look at Social Media for Real Estate Professionals, whether you are an investor, realtor, hard money lender, etc.
There are lots of different social media platforms out there, but in my experience probably the best platforms for advertising are;
Yes, there are other platforms out there, but these are what I have seen with the greatest ROI. Also, if you try and do to many different platforms more than likely it will be to much for you to handle and you won’t be able to post on each of them frequently enough.
With facebook you can do the same things that a home owner can do to attract more clients and customers. However you wouldn’t want to be making posts about your business on your personal profile, but create a Company Page on facebook.
Twitter is also another fantastic place to get results. Twitter is a platform where you can only post 140 characters, which doesn’t seem like a lot. If you spend a couple of minutes on what you want to say, you can get your message across with those few characters, and drive traffic to your website if you want.
YouTube – this platform is getting bigger all the time, and now it looks like facebook is trying to get in on how popular youtube is by having their own platform for videos. Youtube is the 2nd largest search engine in the world! It only comes in second to Google, and a few years ago Google purchased Youtube.
Youtube videos are a fantastic way to engage with your customers and clients. People are watching more and more videos every year. I have actually read where some experts predict that video will take over the web by the year 2020.
One thing that we have noticed is that sometimes our videos also appear in the search engines. This is great because not only is our company website on Page 1 of Google search, but also our video. By having Google analytic’s on our channel, we are able to see that there are more people watching our video first before going to our website.
Lastly, LinkedIn. A lot of people only look at LinkedIn as a place to post their resume. Boy are they dead wrong. I have made some fantastic connections or LinkedIn that have turned out to be very lucrative.
When you are first starting out, I recommend that you only start with 2 different platforms at first. The reason being that you don’t want to get overwhelmed and not post frequently enough. You need to engage with other people on a regular basis to get the most out of these profiles.
Another thing you need to do is that when you are creating your profiles you need to optimize them properly for your profession. What I mean by that is that you put in your description or about section a few keywords for your field of expertise. Don’t over do it though as it will look spammy and the search engines won’t like it. Use several different keywords and don’t repeat the same keywords over and over.
Social media is only going to get stronger and more important for the person performing a FSBO and for real estate businesses in general. If you aren’t using these platforms, you need to be. As I stated above, these 4 are just my favorites, there are many more out there. Go ahead and experiment and think outside of the box and try using some of the others. Just make sure to have some way to track your results so that you can make sure you are getting a good ROI on your efforts.
There are tons of blogs and articles out there to help you with your social media endeavors, and here are a few of my favorite places that I learn from that you can too. Even though most things you find concerning social media and internet marketing for the real estate profession will be geared towards realtors, you can also apply them to your real estate business.